Benton Sans Font Free Alterntives


Benton Sans is a digital typeface family begun by Tobias Frere-Jones in 1995, and expanded by Cyrus Highsmith of Font Bureau. It was a reworked version of Benton Gothic developed for various corporate customers, under Frere-Jones’s guidance. In developing the typeface, Frere-Jones studied drawings of Morris Fuller Benton’s 1908 typeface News Gothic at the Smithsonian Institution. The typeface began as a proprietary type, initially titled MSL Gothic, for Martha Stewart Living magazine and the website for Martha Stewart Living Omnimedia.

As Benton Gothic, there are 7 weights from Thin to Black and only 2 widths.  When working for retail version of the font, the family was harmonized and given the new name called Benton Sans. In 2002-2003, Cyrus Highsmith added additional widths, weights, and italics to the typeface family, and the face was released for public use under the name Benton Sans.


It is a version of Benton Sans font designed by David Berlow for screen use between 9 to 18 pixels. Changes include exaggerate the glyph features, larger clearances between letter features, reduced stroke contrasts, wider and more open letterforms with increased letter spacing, larger x-heights, shortened ascenders and descenders.

Benton Sans font family originally consists of 26 fonts in 8 weights, and 4 widths for all but Extra Light and Thin families, which only include the widest width. On December 18, 2008, The Font Bureau Inc. announced the expansion of the font family.

Benton Sans Alternative Fonts

The below fonts are highly similar, useful and very close to the font style Benton Sans. You will find similarities in kerning, shapes, glyphs, and styles.

The extra weight and widths also served as optically-corrected replacements for Franklin Gothic, Alternate Gothic, Lightline Gothic.