Trade Gothic is a sans-serif typeface first designed in 1948 by Jackson Burke (1908–1975), who continued to work on further style-weight combinations (eventually 14 in all) until 1960 while he was director of type development for Linotype in the USA. The family includes three weights and three widths.
Like many gothic fonts of the nineteenth and early twentieth centuries, Trade Gothic is more irregular than many other sans-serif families that came later, especially later ones like Helvetica and Univers. This variety is often popular with designers who feel that it creates a more characterful effect.
Its complex history has left it with several unexpected features: for instance in some digital releases the default bold weight is more condensed than the regular weight, the opposite of the norm, with a wider bold offered as an alternative.
Trade Gothic is one of the key elements for the visual identity and Amnesty International. Trade Gothic is a highly useful font for organization’s logo, print design and advertising fields.
Trade Gothic Alternative Fonts
The below fonts are very similar fonts to Avenir based on kerning, glyphs, shapes and font styles. These fonts are from Google fonts so you can use them for both personal and commercial projects.
Trade Gothic is a popular font and very useful to design typeface for websites, newspapers, advertising and printing.